Birthday is a special occasion not only for people, but also for AliExpress. In 2026, one of the largest marketplaces in the world turns 16 years old.
The birthday of AliExpress is considered to be March 28, 2010. Since 2011, the marketplace has been celebrating this date with a major sale, which over time has turned into an annual festival of discounts involving hundreds of stores and well-known brands.
Anniversary Sale on AliExpress is an opportunity to purchase products with discounts of up to 80%. The promotional catalog features home appliances, electronics, smartphones, clothing, shoes, accessories, auto products, toys, and many other categories.
The AliShop editorial team has prepared a detailed overview of the upcoming largest spring sale on AliExpress.
Anniversary Sale Dates
This year, the AliExpress Anniversary Sale will traditionally take place in two stages – a warm-up period and the main sale.
- Warm-up – from March 13 to March 15;
- Sale – from March 16 to March 25.
The warm-up period comes before the official start of the promotion. During this time, products with sale labels already begin to appear on the platform, stores add upcoming promotional offers, and AliExpress actively promotes the event on the homepage and across the catalog. It’s a convenient moment to browse discounted items and decide what you want to buy.
Once the main stage of the sale begins, all discounts, coupons, and promo codes become active, and prices on many products drop lower than usual. For this reason, it’s better not to place and pay for orders before the official start of the promotion, so you don’t miss a better deal.
The discount festival will last for ten days. However, some of the best deals may disappear earlier, as popular products are sometimes sold out long before the sale ends. Some stores may also launch short-term promotions or limited-quantity offers.
If you missed this sale, it’s not a problem. AliExpress regularly runs new promotions and discounts, so great deals appear throughout the year. To stay updated on upcoming events, check the AliExpress sales calendar.
Quick Navigation for the Sale
The AliExpress Anniversary Sale includes dozens of themed pages with different product categories, promotions, and special deals. To make it easier to navigate the event and quickly find discounted items with savings of up to 80%, we’ve gathered the main sale pages in one list.
- Main Sale Page – the central hub of the event. Here you can find the key offers, information about promotions, discounts, and special deals. The page also shows the remaining time until the sale ends.
- Top Brands – a selection of products from well-known and trusted manufacturers with special sale prices.
- Fashion Trends – popular clothing, footwear, and accessories available at promotional prices.
* After the sale ends, all links will become inactive.
Please note that all sale pages will start working properly once the warm-up stage begins.
Promotions and Games
- Play & Earn – the AliExpress gaming hub where you can play Pinball Mania, Prize Land, Otter Treasure, CapiBistro, Rush Hour, GoGo Math, Shelf Shuffle, and Merge Boss to earn points. These points can be exchanged for coupons or credits for extra discounts when placing orders.
Promo Codes and Coupons
During the «Anniversary Sale» on AliExpress, universal coupons and promo codes will be available that can be used to purchase almost any products on the platform.
$3 promo code for the Brand Day sale for all countries
Get a discount with a coupon for the Brand Day sale when purchasing from $35 on AliExpress.
$8 coupon for Brand Day for all countries
Use the promo code for the Brand Day sale on AliExpress and get a discount on orders from $69.
$12 promo code for the Brand Day sale for all countries
Coupon code for the major Brand Day sale on AliExpress. The discount is available for purchases from $109.
$25 coupon for the Brand Day sale for all countries
Apply the code during the Final Season Sale and save more on purchases from $209.
$40 promo code for the Brand Day sale for all countries
Coupon code for the major Brand Day sale on AliExpress. The discount is available for purchases from $329.
All promo codes are displayed
In addition, many stores and well-known brands participate in the Anniversary Sale. A large number of them offer their own codes and coupons that work only for selected products or within a specific store.
Coupon Center
A dedicated section on AliExpress where you can find coupons for all the stores on the platform.
Information about available promo codes can often be seen on the main product image or on the AliExpress store page. Using them allows you to get an additional discount when placing your order.
How to Prepare for the Sale
To get the most out of the AliExpress «Anniversary Sale», it’s worth preparing in advance before the promotion begins. A little planning will help you find the right products faster and avoid missing the best deals.
- First, browse the promotional catalog and decide what you want to buy. Add the items you’re interested in to your Wishlist or shopping cart. This will allow you to place your order quickly once the sale starts and all discounts become active.
- If you’re looking for a specific product but don’t know its exact name, try using image search in the AliExpress app. By uploading a picture, you can find the same or very similar products from different sellers and compare prices.
- It’s also a good idea to check the seller’s rating, number of orders, and customer reviews in advance. This helps you avoid questionable offers and choose a reliable store.
- Before the sale begins, pay attention to available coupons and promo codes. Some of them can be collected even before the sale starts, which can help reduce the final price of your order.
- It’s also useful to compare prices for the same product across different stores. During major sales, sellers often offer different discounts, so the same item may cost different amounts depending on the store.
- When planning purchases during the sale, also keep in mind the customs duty-free limit for international parcels in your country. If the total value of goods in a package exceeds the duty-free threshold, you may need to pay import taxes and customs fees. Because of this, the final cost of the purchase may be higher than expected.
Frequently Asked Questions
Can multiple discounts be combined at the same time?
In most cases, yes. During major AliExpress sales, it’s often possible to combine the promotional product price, a store coupon, and a platform promo code at the same time. If the conditions are met, the system will automatically apply all available discounts during checkout.
Is it safe to shop during major sales?
Yes. Purchases during sales are protected by the standard AliExpress Buyer Protection system. The platform holds the payment until the buyer confirms receipt of the order. If the package does not arrive or the product does not match the description, the buyer can open a dispute and request a refund.
Do prices differ between sellers?
Yes. The same product on AliExpress may be sold by different stores, and prices can sometimes vary significantly. Before purchasing, it’s recommended to review several offers and check the seller’s rating, number of orders, and customer reviews.
How long does delivery take during the sale?
Delivery times usually do not differ from regular orders and typically take about 10-25 days depending on the selected shipping method. However, during major sales there may sometimes be slight shipping delays due to the increased number of orders.
