AliExpress has introduced the initiative «Brand+». It is a seller verification system that allows users to purchase original products directly from official manufacturers.
It was created to make shopping safer and restore trust in the platform after numerous cases of counterfeits, especially among popular brands of electronics, headphones, and accessories. Sellers who receive this label undergo document verification and agree to quality control by AliExpress.
Where to see the label
The blue label «Brand+» appears next to the product name in the AliExpress mobile app and looks like a small tag with white text. If it is visible, it means the product has been verified and the seller is officially authorized to represent the brand. The mark also appears on the AliExpress.com website, so you can find it both on your phone and on your computer.
AliExpress also has a dedicated page with all «Brand+» products. It contains the full range of verified brands. This is convenient if you want to quickly browse official products, compare prices, and choose a trusted seller.
What the initiative includes
«Brand+» is not just another promotional campaign but a selection of official manufacturers that have passed verification. It features products from Xiaomi, JBL, Sony, Philips, Intel, AMD, Samsung, Logitech, Lenovo, DJI, Bosch, and other companies. Products with this label come from verified suppliers, so the risk of receiving a counterfeit is minimal.
Want to make sure you never miss a sale on AliExpress? Check out the sales calendar and plan your purchases in advance.
Each purchase with the «Brand+» label has advantages:
- guaranteed authenticity and quality control;
- free shipping on most items;
- free return if the item does not fit or does not match the description.
How AliExpress verifies brands
To obtain «Brand+» status, a seller submits documents confirming the right to represent a manufacturer. Then, the store undergoes an internal review, where sales history, feedback, assortment, and photo quality are evaluated.
Independent AliExpress partners may randomly check orders to ensure that the products correspond to original models. Only after that does the store receive the blue trust label.
Why it matters
The initiative «Brand+» makes shopping on AliExpress safe and transparent. Now, even when buying electronics or accessories, you can be sure that this is an official manufacturer’s product with a guarantee. The blue label next to the product name means the seller is verified and the quality is controlled by the platform itself.
It is a small but important detail that removes the main concern of online shopping – the fear of receiving a counterfeit.
