Sale 11.11 on AliExpress: Global Shopping Festival

Every November, AliExpress turns into the epicenter of global sales. That’s when 11.11 begins – also known as the Global Shopping Festival or Singles’ Day. In 2025, it will run from November 11 to November 19, with the warm-up stage starting as early as November 8.

This year, shoppers will be able to collect coupons, coins, credits, and other in-app rewards in advance, as well as browse upcoming deals – discounts on electronics, home goods, clothing, and holiday gifts. The main sale page will feature curated brand collections, special offers, and new interactive games with prizes.

As always, the Global Shopping Festival on AliExpress will turn into a massive online event that unites millions of shoppers worldwide. Here you’ll find everything you need to know about the sale – key dates, stages, promo codes, games, and tips to get the most out of it.

When Will the 11.11 Sale Take Place in 2025

The 11.11 sale on AliExpress will include two stages: a preparation period and the main sale.

Warm-up: from November 8 until November 10.

Main sale: from November 11 until November 19.

The warm-up lasts three days, and the main sale eight. That’s plenty of time to gather coupons, check discounts, and shop without the rush.

Warm-up – Time to Prepare

The warm-up period helps you get ready ahead of the big start.

During this time, you should:

• Make a shopping list and add items to your cart so you can check out faster later.
• Collect promo codes, coupons, and coins – most of them become available right before the sale starts.
• Check early deal prices: if a product participates in 11.11, a special sale price will appear next to the current one.

The best deals tend to sell out within the first hours of the sale, so proper preparation can truly help you save.

Main Sale – Time to Shop

The main phase of the Global Shopping Festival starts on November 11.

This is the best time to:

• refresh your wardrobe – discounts on clothing and shoes reach up to 80%;
• buy electronics at reduced prices;
• find Christmas and Holiday Season gifts.

Avoid impulse shopping – stick to your list and combine coupons, promo codes, credits, and points from the Play & Earn games center for extra savings.

If you missed the discounts, check the AliExpress sale calendar to stay updated on upcoming events.

11.11 Sale Guide

AliExpress offers dozens of sections and curated collections dedicated to the main event of the year – the Global Shopping Festival 11.11. Here you’ll find everything to help you quickly navigate discounts and discover the best deals.

• Main Sale Page – the central hub with all key information about the event, including product categories, coupons and promo codes, planned campaigns, featured collections, and the sale’s end date.
• Bestsellers – a selection of the most popular products by number of orders, trusted by thousands of buyers.
• Top Brands – products from verified manufacturers with high ratings and consistent quality.
• Brand+ – items with this label are official and authentic, ensuring you’re protected from counterfeits. Learn more about this mark here.
• Coins – collect coins and exchange them for extra discounts when checking out.

New buyers are advised to first learn how to place orders on AliExpress to avoid mistakes during checkout.

Mega Prize 11.11: mechanics and campaign details

Mega Prize is an entertainment activity during the 11.11 sale where users can win prizes through a slot-style mini-game. The mechanics are simple: collect gold ore (100 units = 1 coin), get discount coupons for AliExpress and a jackpot — a share of the total coin pool (for example, 2% of all coins).

Other prizes may include physical gift items depending on your location; for physical prizes you must be over 18 years old and place an order for delivery.

How to play: receive 3 free balls daily on your first visit to the Mega Prize page, plus bonus balls for completing tasks. Tap “1 shot” at the bottom of the machine to get a random prize, or “5 shots” to launch up to 5 balls at once (if you have 5+). The machine is activated by spins obtained in the Mega Prize game.

For full information, check the terms of the promotion. Collected coins and coupons can be used for extra discounts after the sale begins.

What to Buy During the Sale

During the Global Shopping Festival, AliExpress offers discounts across nearly every category – from electronics to home decor. Below are the categories with the biggest savings and curated selections to help you find what you need faster.

Electronics and Gadgets

Smartphones, headphones, power banks, smartwatches, projectors, robot vacuum cleaners.

We recommend checking out 6 Best Power Banks for Smartphones and Laptops.

For Home

Lighting, kitchen gadgets, organizers, textiles, humidifiers.

Take a look at Top 10 Kitchen Products.

Clothing and Accessories

Winter jackets, sweaters, shoes, bags, jewelry.

In the Top 8 Women’s Christmas Sweaters collection, you’ll find the trendiest models of 2025.

Gifts and Decor

Digital photo frames, souvenirs, children’s toys, holiday lights.

Explore Top 10 Gift Ideas from AliExpress for Christmas and the 2025 Holiday Season and 9 Most Interesting Christmas Lights.

Add your favorite items to the cart in advance – once 11.11 begins, the prices will update automatically, and you’ll just need to click «Buy».

11.11 Promo Codes and Coupons on AliExpress

During the 11.11 sale on AliExpress, shoppers can get extra discounts by using promo codes and coupons at checkout.

Promo codes and coupons come in several types: those issued by individual stores, limited to specific products, or applicable to all offers in the product catalog.

The list is updated as new codes appear. The full collection of active AliExpress promo codes is always available on a separate page.

Games and Rewards

Ahead of the Global Shopping Festival, AliExpress has updated its Play & Earn center, which brings together all marketplace games. By completing tasks, users can earn points that can later be exchanged for coupons or credits to unlock additional discounts during sales.

• Merge Boss – an economic simulator where you manage a shopping mall. Combine items, fulfill customer orders, and earn coins, cash, and experience points.
• Prize Land – grow virtual trees and receive real rewards. Water the seedlings, take care of them, and watch your prizes grow.
• GoGo Match – a colorful puzzle game where you match elements of the same color, complete missions, unlock new levels, and collect points.
• CapiBistro – an arcade puzzle where you help capybaras run a restaurant. Gather ingredients, serve customers, and earn bonuses.
• Otter’s Treasure – find tiles with identical symbols to clear the board. When all pairs are matched, the level is completed.
• Rush Hour – a logic game where you must seat characters in vehicles of matching colors to free the parking lot.
• Shelf Shuffle – find three identical products among many items within a limited time and place them in a row. The round ends once all sets are collected.

History of the Global Shopping Festival

The story of 11.11 began on the campus of Nanjing University in the early 1990s, when single students decided to create a special holiday for those who hadn’t yet found their soulmate. That’s how Singles’ Day was born – a reason to treat yourself and celebrate independence.

The choice of the date 11.11 was symbolic. In Chinese culture, the number «1» represents solitude, and the repetition of four ones perfectly reflected the idea of the holiday.

Over time, the tradition of celebrating Singles’ Day through shopping spread to other Chinese cities and quickly gained popularity. Brands soon recognized the commercial potential of the event.

In 2009, under the leadership of Jack Ma, Alibaba organized the first major sale dedicated to Singles’ Day. Since then, 11.11 has grown into one of the largest shopping events in the world, surpassing its Western counterpart, Black Friday, in many aspects.

Frequently Asked Questions